Vitae Vi
Marketing that values health and wellbeing
Building a reputable brand around Vitae Vi
Vitae Vi is a leading Wim Hof Method and Breathwork brand based in West Sussex that offers a different approach to health and wellbeing, using cold exposure and breathwork teachings to improve mindset, reset your nervous system, and support both physical and mental health.
Dan and Karyn, the founders of Vitae Vi, came to MVP Digital to support them in launching Vitae Vi through branding, social media efforts, and website development.
From developing their brand and logo, building their website, managing their social media, capturing photography, creating video content, and designing various marketing materials, we provided 360-degree marketing support to ensure their launch and the first chapter of their story were a success.
What we provided:
Brand Design and Website Build
To start this brand launch, we worked closely with Dan and Karyn to develop their branding, from logo design to brand guidelines and marketing collateral, and to build a website with a booking system for signing up for their workshops and classes.
However, what was particularly interesting about this project was learning and understanding not only a new industry but also our own biology and psychology, and how cold exposure and breathwork transform lives.
By applying market research, drawing on industry knowledge from Dan and Karyn, and incorporating a calm, neutral feeling into the branding, we created an adaptable brand that thrives over the long term.
Vitae Vi's brand is personal to the business, allowing customers to feel connected to Vitae Vi and resulting in a reliable, trustworthy brand.
Social Media Management
Vitae Vi’s social media management was taken over by our team for an extended period, including content strategy, content calendars, content creation, brand management, community engagement, and optimising their channels for reach and brand exposure.
We worked closely with Dan and Karyn to ensure we balanced UGC with authentic, expert content. Hence, consumers had a balance of corporate and genuine content that didn't feel too sales-driven; it was more community-driven.
Vitae Vi’s story is brought to life by its community of participants, and without them, it struggles to uphold its mission to change lives. That was our approach to their social media: creating multiple content pillars, each with a distinct objective.
From telling Dan’s health story and how he became a qualified instructor to build the essential trust between client and instructor during sessions where the client could feel vulnerable through cold exposure and breathwork, to producing a short series of podcast-like video content between Dan and Karyn, allowing them to share stories, knowledge and advice to double down on their incredible expertise.
This allowed their community to engage in the same conversation and feel included in this transformative service.
Video & Photography
From headshots, workshop photography to short-form vlogs, adverts, testimonial videos and long-form thought-leadership videos, MVP Digital were key in launching Vitae Vi’s online presence and ensuring content was engaging and educational - encouraging Vitae Vi to take leadership in the Wim Hof and Breathwork conversation in the region. This photography and video content is used across socials, the website, partner brands, and corporate packages.