MVP Digital led Spookesbury’s marketing campaign, overseeing everything from design and website build to press, content management, and paid advertising. Showcasing their full 360° capabilities, MVP allowed the client to manage the entire event promotion with a single trusted agency.

For the event, we designed a range of signage, including directional and area signs, scare attraction banners, and promotional CTA touch points.

For Spookesbury, we created a core brand with distinct sub-brands for daytime fun and evening scares, supported by a full brand kit including logos, guidelines, templates, and social media assets.

To promote the event, we collaborated with advertising suppliers to design and place out-of-home ads, including billboards, buses, and posters.

We designed and built a website for Spookesbury to share updates, promote attractions, capture emails, and sell tickets, followed by a post-event landing page to thank visitors and continue growing the subscriber list.

To kick off promotion, we created a press kit with a launch press release (click image to read), photography, videos, graphics, and airtime scripts for media coverage.

To support promotion, we designed a main event poster that clearly communicated key details while capturing both the daytime and nighttime elements of the event.

We partnered with regional content creators before and during the event to boost ticket sales, raise local brand awareness, and build credibility. We had sent bespoke PR boxes designed by MVP and personalised by the client as a thank you.