SISSIES
Event marketing for London's newest LGBTQ+ party!
Perfect branding for the event!
SISSIES is an LGBTQ+ party-event brand that offers an inclusive, safe space where people can enjoy live music and entertainment. Nick McCluskey, a London-based presenter and actor, founded SISSIES and reached out to us to help develop the brand’s design and story. We also worked with him to create event materials and build the SISSIES website.
Brand design in London
Brand Design & Strategy
We worked closely with Nick to create a brand that is bold, unapologetic, and colourful, drawing inspiration from 2000s nostalgia. Once the brand was finalised, SISSIES quickly became a standout name in LGBTQ+ events in London and beyond. We designed a main logo wordmark and a brand kit for Nick to use across both online and offline marketing, making sure all assets were ready for social media.
We also created a range of social media templates for Nick to promote his events. In addition, we developed a comprehensive and flexible sponsorship deck, which helped SISSIES secure partnerships with JustEat, AEG Presents, Ballie Ballerson, and Little Violet Door for various events.
Website Design & Build
We built the SISSIES website to promote the brand and showcase past events, helping to attract new partners. The site guides visitors from exploring events to buying tickets through trusted platforms. Using the new branding, we designed the website to capture the nostalgic and bold feel of SISSIES events. Nick also wanted the website to support a reliable customer management database, so we set it up to collect visitor data (with consent) for marketing and email campaigns.
Event Poster Design
Nick was committed to authentic, human-led design rather than AI, with a focus on building a strong, professional brand. We made sure the branding stood out, and the posters were visually appealing, with a good balance of text and images so all event details were clear. Each poster had its own theme but shared the same goal, which helped boost attendance and positive engagement. We also provided social media-ready designs to make sure the visuals displayed correctly, avoiding unwanted cropping or changes that could harm the brand or confuse event details.